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August 28th, 2025
Your 3-minute gaming briefing without the noise
Switch 2 Hits 2 Million Units in US, Drives 2008-Level Hardware Boom
Nintendo’s Switch 2 became the best-selling console of 2025 in the US, surpassing 2 million units while running 75% ahead of the original Switch’s launch trajectory. July hardware spending reached levels not seen since 2008’s peak gaming era.
The Numbers: PS5 sales dropped 47% year-over-year, Xbox Series fell 69%, but Switch 2’s momentum pushed overall hardware spending to heights not witnessed since the 360/PS3/Wii generation dominated retail.
Nintendo renamed subsidiary Warpstar to “Nintendo Stars” and expanded its scope beyond Kirby merchandise to handle all film-related IP management. The move signals Nintendo’s commitment to entertainment expansion following the Mario movie’s success.
What’s Coming: Zelda movie slated for next year, with Nintendo Stars managing merchandise, PR, and ancillary content for all theatrical releases.
Square Enix confirmed Final Fantasy VII Remake Intergrade will run at a stable 30fps on Switch 2, contradicting earlier rumors of 40fps handheld mode. The decision bypasses variable refresh rate capabilities entirely.
Missing Opportunity: Switch 2’s VRR support and enhanced specs could have delivered 40fps handheld experience, but Square opted for consistency across docked and portable modes.
Claire Obscur Goes Franchise: Developer confirms Claire Obscur is now a franchise name, with Expedition 33 being the first entry in a planned series of interconnected stories.
Judas Still MIA: Ken Levine’s long-awaited follow-up to BioShock remains without release date, window, or year despite completing largest playtest yet. New villain mechanics revealed.
Microsoft Opens Cloud Gaming: Xbox Game Pass Core and Standard subscribers gain access to cloud streaming in insider preview, expanding beyond Ultimate tier restrictions.
Top 5 US Games (July 2025):
EA Sports College Football 26
EA Sports MVP Bundle 2025
Donkey Kong Bonanza 3 (physical only)
Tony Hawk Pro Skater 3+4
Call of Duty: Black Ops 6
Trend: Four of top five are new releases, showing healthy appetite for fresh content alongside evergreen titles like GTA 5 (still charting at #10).
September Essentials Lineup:
Psychonauts 2 – Microsoft’s acclaimed 3D platformer hits Sony’s service
Stardew Valley – Hundreds of hours of farming simulation perfection
Viewfinder – Instant camera puzzle mechanics that bend reality
Value Play: Strong month following solid August offerings (Lies of P, Daedalus). Claims expire September 1st.
Switch 2 Supply Success: Consistent retail availability marks departure from Nintendo’s historical stock shortage pattern. Walmart restocking cycles show steady supply chain execution.
Xbox Struggles: $600 Series X price point continues hampering adoption, with 69% year-over-year decline highlighting market resistance to premium console pricing.
Switch 2’s explosive start drives industry hardware spending to 2008 levels, but software questions remain with Nintendo targeting ambitious 45 million unit fiscal year goal. Xbox pivots toward cloud accessibility while PlayStation Plus delivers genuine value through diverse monthly offerings.
Tomorrow’s Watch: Lost Soul Aside day-one patch effectiveness and continued Switch 2 momentum tracking.
